Grocery-ing in New York

I love going to the supermarket. It relaxes me in a weird way. I like smelling fruits at the Fruit Section. I like browsing through the different aisles. From canned soup to dishwashing soap. I like finding new brands I've never heard before.

But it's different here in New York. Although I live in central Manhattan, I live 4 blocks away from Gristedes - which means, I have to bring 5 bags of groceries that amount to 60 lbs about 0.5 miles all the way back to my apartment (with about 10 stops along the way, to rest my sore fingers). And take note, in a city where the independent breed thrive, chivalry here is like the lottery. There's one in a million chances you can chance upon it. Some friends of mine in the city have actually embraced this whole chivalry-in-absentia concept, which dismays me.

Thank goodness, FreshDirect came into my life!

I've gotten so used to buying stuff online, so why not go all the way? Yup, I order my groceries online now and I get it the next day, fresh! And dirt cheap. I love their service so much that I, along with 2 other people, chose them for our Direct Marketing Plan project this Spring semester! Their tagline goes: "Our food is fresh. Our customers are spoiled." And yes, this holds true. I am a testimonial.

Ahh. Just some non-sensical utterance.