Daily Words

Leverage: "You may use the same copy and language that was approved by legal, but we would like to leverage the new design of the creative."

Back into it: "We can use these results and back into the latest click through rates for the hottest bachelors campaign."

I hear these words every single day at work, that they had become part of my vocabulary.

Hello, how is your leverage morning. I am sorry I am back into it today, I guess I need to use the bathroom and leverage myself. I'll be back into it with you.

Yikes.